Red or yellow
price tag?
IKEA
Educational animation for customers
2015
When being in IKEA, one shouldn’t feel uncomfortable, when he or she needs to find something or get to know where this or that product is situated. But recent research has shown that it doesn’t always happen like this…
The task was to explain people in a simple and clear way how to use the navigation and visual communication and to tell about service capabilities of the store. To do that a story about a young couple, which comes to buy some stuff for their house, was invented.
Art Direction
Copywriting
Storyboarding
Illustration
