Together with the agency HAVAS, we came up with a method understandable for the young audience: all you need to participate in the competition is to send a video in which the characters show their gestures of friendship.
The agency HAVAS came up with a story about cool gestures of friendship and launched a media campaign, showing the video and pre-hits on the central TV channels, on YouTube and VKontakte.
We explained rules on participation in the contest, which are understandable for children, with funny illustrations.
The rules are the following: a participant must make a video or photo with cool gestures of friendship and upload this material on the website through the personal account.
Then the moderator checks the uploaded materials according to the checklist and approves them for publication on the youtube channel of the competition.
In the end, the participant receives a message that his content is allowed to participate in the contest. It remains only to call friends for help!
The winner is the one who collects more likes. Everything is very easy! Only the prizes are not that easy - who will refuse from a large box of Fruit-tella or a supercool smartphone?